As with any technology, range, speed, and customizability, is the overall goal of the tool. Social networks can provide this but what are the pros and cons.
visibility – sites like facebook are the new teenage hangout. For direct visibility, schools need to be where the student are. Here is an opportunity to connect with our students.
Culture/image – visually ours schools can undo some of the negativity that exists about them. Images of students at work, or engaged in school spirited frivolity, or community service can act as a digital ambassador to indirect stakeholders like community businesses and senior citizens.
too much information – this can easily become a slippery slope of scandalous behavior/input from “friends/followers.”
Will a picture of a teenager and his/her friend that may contain the principal in the background drinking a beer (as the parent of one of the teenagers) at the other teen’s (parent thrown) graduation party cause a stir in the building/community?